A spectacular business adventure is taking place in the centre of India, where the age-old rhythms of agriculture converge with the contemporary needs of a health-conscious population. A vibrant and forward-thinking enterprise, Khadyam Speciality Foods nourishes the country and gives marginalised people a voice at the intersection of tradition and innovation. This is a narrative about the metamorphosis of a co-founder, the goal of a firm, and the quest to de-junk each Indian kitchen, one by one. In this piece, we go more deeply into Khadyam’s incredible journey—where a love of agri-diversity and devotion to healthy living meet with a dedication to inclusion, sustainable growth, and the provision of wholesome, easy food alternatives.
The CEO Sitaram.K.: Journey & Transformation
The co-founder and CEO of Khadyam, Sitaram.K., reached the world of agri-diversity and nutritious food by a singular trip. Hailing from a rural background, he had a strong connection to agriculture from a young age, and he had a strong desire to provide nutritious food for others. Attained a bachelor’s degree in Microbiology and went on to become a highly successful pharmaceutical industry employee, rising through the ranks and winning awards.
But what really sparked his enthusiasm was an underlying need for agri-diversity and wholesome, easily accessible food. He saw the need to address the worldwide issue of lifestyle disorders. He envisioned the goal of Khadyam as providing a wide range of healthful food options in handy formats, all the while protecting farmers’ livelihoods, encouraging inclusive development, and guaranteeing a pure, superior experience with extraordinary ease.
The Beginning of Khadyam Speciality Foods: Story & Vision
The founder shares their journey to start their business, highlighting their desire for homely food and the challenges of carrying food for extended periods. They also highlight their passion for agri biodiversity and the need for healthy, convenient food options. These factors led them to focus on providing good, healthy food in a convenient form to consumers while protecting the interests of producers at the bottom of the pyramid and conserving agri biodiversity.
Khadyam Speciality Foods is a startup that aims to provide nutritious food in a convenient form to consumers while securing the livelihoods of farmers. The products offer not just commodities but a vision for inclusive growth and sustainable rural impact. It promises not just social welfare but also an experience of purity and high quality with great usage convenience.
India’s Food Market: Scope & Mission
India is the fastest-growing health food market, expected to reach $30 billion by 2026, expanding at a 15% CAGR. According to Avendus Capital, the investment banking arm of Avendus Group, the market size of the RTE market size will be $751.43 million YOY Growth 15.09 CAGR 18.63. The company’s mission is to make every Indian family un-junking one kitchen at a time, transforming food systems to provide nutritious food with usage convenience to all current and future generations while protecting Agri biodiversity.
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A Nurturing Business: Philosophy & Objects
Khadyam Speciality Foods’ core business philosophy includes caring for the earth, good health, the environment, and community. Investing in good health goes beyond developing high-quality products; it includes protecting the earth, caring for the community, improving health, and respecting life in all its forms.
Two Brains Behind Khadyam Speciality Foods: Ethical & Positive Approach
The founders of Khadyam Speciality Foods are Madhavi K, the founder and COO, and Sitaram. k, the CEO. Madhavi K has a background in building a healthy packaged food brand with an ethical and social backend. She launched Khadyam, a social enterprise that empowers underprivileged women by skilling them to produce healthy food ingredients and convert them into more modern forms with convenience in usage to consumers in day-to-day life. Sitaram and Madhavi’s vision is to offer diversifying healthy food choices with convenient forms to consumers while securing the livelihoods of farmers.
The Current Business Statistics: Reach & Revenue
Khadyam Speciality Foods is currently live on Amazon, Flipkart, Big Basket, and Jiomart and plans to launch its products on demand in 13 regulated international markets in North America, Europe, the Middle East, and Asia through Amazon Global by the end of 2024. Future projections include closing this financial year with 627.48 INR lakhs of revenue with an EBITA of 147.28 INR lakhs and reaching 1233.68 INR lakhs of revenue in the financial year 24-25.
Conclusion: Creating a Healthier and More Sustainable Future!
Khadyam Speciality Foods aims to provide nutritious food in a convenient form to consumers while addressing the challenges of lifestyle disorders, sedentary lifestyles, unhealthy food consumption, and high stress levels. By offering a unique and convenient product, Khadyam Speciality Foods aims to create a healthier and more sustainable future for the Indian population.