Healthy master has raised INR 50 lakh from shark tank season 2. Vineeta invested in this startup. The pitcher made an ask for 50 lakhs for 2% equity in the company.
Vineeta offered 50 lakhs rupees for 7.1% equity. The pitcher’s counter offer was 50 lakhs rupees for 6% equity. Then Vineeta counter offers 50 lakhs rupees for 6.5% equity. And the deal was finalized with Vineeta for 50 lakhs rupees in exchange for 6.5% equity in the company.
About Healthy master
The company’s founders are Dipti Singhal, Shivali Garg, and Tarun Agarwal. Dipti and Shivali are from Bangalore, and they are neighbours too. They have known each other since 2008 and started this venture in 2019. The company’s CEO is Tarun, the chairperson is Shivali, and Deepti is MD and co-founder. Tarun has done MBA from Udaipur, and for 10 years, he served at Cipla Pharmacy.
As we know that every member of a family has a different taste. Some are health conscious, some like spicy, and some eat oily. So, to help the mothers in the kitchen, they have developed Healthy Master, the biggest healthy munching brand. They have made their products with natural ingredients like Nuts, Seeds, Berries, soy flour, Oats and Millet. Also, they have 250+ categories of products which contains 2% to 3% oil. Their snack item Bhakarwadi is made up of atta with 0% oil and roasted. They have made three types of bars; protein, chocolate, and energy bars. These bars are sugar-free, and no substitute for sugar is added to them. They have their app and website.
Healthy Master Business Statistics:
Healthy Master’s sales in 2019-20 were 31 lakhs rupees. In 2020-21 the sales were 1.21 crores. In 2021-22 the sales were 1.41 crores. And this year the sales till now are 60 lakhs rupees. The projected sales this year are 8.25 crores. 45% of sales are from B2C, 42% of sales are from D2C, and 13% are from other marketplaces. The CAC of the company is around 515 rupees. The average order value is 1250 rupees, but Aman denied this fact. The gross margin for B2B sales is 30%, D2C sales are 60% and blended is 45%. The monthly burn is 2 lakhs rupees. The company’s equity split for Tarun is 50%, and for Deepti, it is 45%.
What Problem Do They Solve
To offer people a healthy and tasty combo, Healthy Master arrived. They have discovered the middle ground, so you don’t need to quit the delicious taste of junk; they furnish a vital platform to make a small switch and incorporate healthy, tasty alternatives into your lifestyle. They have a vision Vision to serve healthily, and their priorities for the decade are to inspire people to overcome unhealthy eating habits. They also aim to create health awareness among individuals, schools, colleges, and workspaces to make healthy living an essential part of life.
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