Beryl & Kartel Tapping Into the GenZ Clothing Demand


Today, we’ll talk about a vibrant business startup that is utilizing a print-on-demand model to cater to the fashion requirements of India’s Gen Z population. The business is expanding rapidly and creating ripples in the industry thanks to its remarkable development trajectory. Introduce yourself to Archana Bhardwaj, a talented founder who is driven to build the hip international brand “Beryl & Kartel”. So, let’s dive in.

The Founder of the Beryl & Kartel

Archana Bhardwaj, a renowned founder of Beryl & Kartel, is a strong advocate for equality and empathy. With an MBA in marketing, she has ventured into technical content writing and has made a positive impact on her team and clients. Her vision is to be independent and leave a lasting legacy, and she continues to help clients when they need assistance. Beryl & Kartel caters to the trendy needs of GenZ fashion.

The Mission, Vision and Scope of the Company

The startup Beryl & Kartel aims to tap into the GenZ clothing demand, which is inspired by in-trend catchy fashion. With a total Indian population of 140.75 crore, 50% of the population is under 25, as per the revised 2022 Population prospects of the United Nations. The company’s scope is a simple print-on-demand business with the latest dynamic designs available online. The mission is to meet GenZ’s evolving style demands, establish a global trendsetter in fashion.

How did the Concept get started?

The idea of print-on-demand originated in India, and as it spread, the entrepreneurs realized their passion for the industry. They connected with fun-loving, style-conscious youth, aiming to bring joy through their designs.

Reach, Revenue & Expansion Plan

The company, which started operations in July, has clients in metro cities and celebrities who are fond of their products. It has crossed over 2 lakh revenue in retail, generating 40-45% margins. The business plans to expand into tier 2 and 3 cities, utilize marketing, exhibitions, and enter international markets.

Foolproof Strategy & Future Projections

Beryl & Kartel aims to be a beloved global and national brand, surpassing growth expectations with a robust strategy.

Conclusion: A tale of elegance, empowerment, and ambition!

India’s growing Gen Z fashion industry was leveraged by Beryl & Kartel, whose path epitomizes creativity and entrepreneurship. Their goal of offering modern, dynamic designs through print-on-demand has been successful under Archana Bhardwaj’s leadership, resulting in remarkable income and plans for international growth. It’s an inspiring tale of elegance, empowerment, and ambition.
Hailing from a computer background, Paras Gaba had proven skills in the corporate alliance, technology, branding, digital transformation, growth hacking, and entrepreneurship. Vast and versatile experience from management to IT industry, and entrepreneurial organization to not-for-profit units.

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