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Perfora has raised 80 lakhs for 2.5% equity of the company. Peyush, Vineeta, and Namita invested in this startup. The pitchers asked for 80 lacs for 1% equity of the company at the valuation of 80 crores.
Vinita and Namita offered 80 lacs for 4% equity. Peyush, Vineeta, and Namita offered 80 lakhs for 2.5% equity in the company.
Also Read Rubans has raised INR 1 crore for 1% equity and 50 lakhs debt at 12% interest. Amit, Namita, and Vineeta invested in this startup. The pitchers asked for 1.5 cr. for 0.5% equity of the company.
About Perfora
The founder of the company is Jatan Bawa and Tushar Khurana. Tushar is 28 years old from Haryana, and Jatin is 29 years old from Maharashtra. They both have bachelor’s degrees in commerce from Delhi University. They met at the Jagriti Yatra entrepreneurship program. Tushar oversees sales and accounting finance, whereas Jatin oversees new product development, supply chain operations, and brand communication.
A common toothpaste brand contains sodium phosphate, which is a dangerous ingredient. Few such well-known brands are prohibited outside of India. The costs have risen due to a lack of awareness about oral hygiene. They have launched India’s first Made Safe toothpaste. This is made with high-quality ingredients and natural flavors. Perfora is a one-of-a-kind oral care brand with a diverse product line. Among the products available are:
- toothpaste,
- alcohol-free mouthwash,
- Smart electric toothbrush,
- Teeth whitening products,
- A smart water flosser,
- Perfora Majestic Blue Electric Toothbrush
Perfora Business Statistics:
The company was founded in August 2021 and has served over 40000 customers. Their goal is to revolutionize the oral care industry and sell their product to one crore customers. The popular brand selling price per 100 g product is 100, and the perfora selling price is 249. The first investment round of 2 crores was raised in April 2021 at a post-money valuation of 13 crores. Did not raise a second investment round in February 2022, raising 7 crores at a post-money valuation of 39 crores. Monthly expenses total 77 lakhs, with a burn of 27 lakhs. The gross profit margin is 57%. Marketing costs account for 45% of revenue. They have 10.2k Instagram followers.
What Problem Do They Solve
It is a disruptive, modern, functional oral care brand for Indian and global consumers. Perfora’s vision is to improve consumers’ oral care experiences by providing clean, effective products and educating them on improving their oral health. It is a practical, promising, and precisely designed product to improve your daily oral care routine. They collaborated closely with experts to develop safe and effective products that use healthier ingredients and technology. Perfora is a cutting-edge oral care brand with products that make oral care simple, inviting, and enjoyable.
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