The Nagpur based startup Farda has raised INR 30 lakhs for the equity of 20% from Shark Tank India. Sharks Namita Thapar, founder of Emcure Pharmaceuticals, and Aman Gupta, CEO of boAt, invested in this startup.
The sense of fashion is increasing every day among young people because everyone wants to look dashing, glamorous and confident. Farda means tomorrow in Urdu, and the team behind Farda intends to be the apparel brand for tomorrow’s young minds.
The startup owners of Farda originally asked INR 30 lakhs for 30% equity. Aman inquired about the possibility of their brand becoming a niche streetwear brand or a mass-market brand. They stated that they are concentrating on both areas. They’re attempting to ramp up manufacturing and are now producing everything in Nagpur. Asher believes that the founding team is young and more interested in the gloss and glamour of the startups and ‘fashion’ industries than in the business side of things. As a result, he was able to escape. Peyush stated that he is uninterested in clothing and fashion. Aman inquires about their ambitions to sell and future strategy, as well as the founders’ young age (and whether they’d be able to scale up effectively).
Farda Clothing is a young Nagpur-based clothing brand that specializes in hip and casual wear. The company aspires to be an Indian hip streetwear brand, selling garments with custom creative designs and one-of-a-kind materials. Farda’s main point of differentiation is its ability to customize. They’re all about sustainable fashion and incorporating Indian art forms into their designs to create genuinely Indian fashionable streetwear (inspired by the art of India). They make hand-painted fashion items such as coats, tees, and dresses.
Problem Solved By Farda
The founders stated that Instagram is currently their primary sales channel and have been doing so for four months. As an early-stage startup, they’ve generated 13 lakhs rupees in revenue since their debut. They are doing it online, planning to launch their website. The customizing clothing, the customers can order as per their needs.