Arata Has Raised ₹1 Crore From Shark Tank India S3

Arata has raised ₹1 crore for 1.33% equity from Shark Tank India Season 3. Namita Thapar and Vineeta Singh invested in this startup. Pitchers made an ask of ₹1 crore for 1.25% equity. And the deal was done with ₹1 crore for 1.33% equity + 0.67% advisory equity.

Also Read: Nasher Miles Has Raised ₹3 Crore From Shark Tank India S3

About the Arata:

Arata, India’s leading hair beauty expert, has crafted a range of high-performance hair care products through extensive testing of natural, best ingredients. Their offerings extend beyond hair care to include body care, skincare, and oral care products.

About the founders:

The founders of the company are Dhruv Madhok and Dhruv Bhasin. Dhruv Madhok holds a B.Sc. from USC Marshall School of Business, specializing in Business Administration, Marketing, Entrepreneurship, and Global Strategy. Additionally, he completed an Exchange Program at The London School of Economics and Political Science (LSE). With extensive experience in advertising and marketing since 2007, he co-founded Snacket Technologies Private Limited, gaining valuable networking experience. Since 2017, he has been leading Arata Business.

Dhruv Bhasin has studied BSc from Lancaster University and then MSc from the University of Surrey for a Master’s. He worked in the United Kingdom from 2009 to 2011. From 2011 to 2015 he held the key role of Director and then led Arata Business for 7 years from 2019.

Arata Business Statistics:

Arata Business was started in 2018. It has more than 8 lakh customers and more than 50 Arata Product Ranges have been created. 20% of sales come from their own website and 80% from Market Place. The Arata Super Shampoo is priced at ₹899, with an average selling price of ₹600. On their website, the repeat rate ranges from 40% to 45%.

Arata’s sales were ₹6.5 crore in FY 2020-21 and increased to ₹14 crore in FY 2021-22. Further progression was noted in FY 2022-23, reaching ₹17 crore. However, there was a slight decline in sales in FY 2023-24, with ₹10 crore recorded till September. The projected sales for the full fiscal year are expected to rebound, reaching ₹25 crore. In September 2023, sales amounted to ₹2 crore, with an EBITDA of ₹5 lakh.

Arata’s losses have fluctuated over the years, with ₹3.2 crore in FY 2020-21, increasing to ₹7.8 crore in FY 2021-22, and further rising to ₹12 crore in FY 2022-23. However, there was a reduction in losses till September of FY 2023-24, amounting to ₹1.4 crore, with a projected decrease to ₹80 lakh for the full fiscal year. Currently, Arata has ₹50 lakh in the bank and inventory valued between ₹4 crore to ₹4.5 crore.

Arata’s funding history includes raising ₹3.5 crore in January 2019, followed by ₹7 crore in November 2020, and a substantial increase to ₹17 crore in November 2021. Ultimately, Arata Investment was acquired at a valuation of ₹77 crore.

The Business Vision of Arata:

Arata’s Business Vision is to provide Scientifically Advanced and Sustainable Products for Hair Beauty and other Self Care.

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