Honey Twigs Has Raised ₹75 Lakhs From Shark Tank India S3

Honey Twigs Has Raised ₹75 lakh for 3% equity from Shark Tank India Season 3. Peyush, Ritesh, and Anupam invested in this startup. The owner made an ask of ₹75 lakh for 3% equity. And the deal was done with the same.

Also read: Jewel Box Has Raised ₹ 2 Crores From Shark Tank India S3

About Honey Twigs and the Founders:

The founders of the company are Paras Fatnani, Jigar Mehta and Prafull Dwivedi. They founded the company in 2015. Paras Fatnani has a Bachelor of Commerce along with a Diploma in Event Management. Studied Design Thinking & Creativity for Business at the University of Westminster.

He learnt professional skills for leadership from INSEAD. Along with Honey Twigs, he also runs the SEED Global Education business, which provides marketable solutions to universities.

Jigar Mehta studied MA in Marketing and Communication from the University of Westminster and did various marketing jobs before starting this business. 

Prafull Dwivedi has studied Bachelor of Science from the University of Allahabad. After that, he also completed his Master’s from Symbiosis International University. Prior to starting this business, he has been involved in various leadership and business roles at VLCC. He also has experience in handling many markets.

Honey Twigs’ vision is to present natural honey to people for consumption anywhere, anytime through its unique packaging.

Honey Twigs Business Statistics:

Honey Twigs offer an affordable option for consumers, priced at ₹200 per unit. In comparison, common honey typically ranges from ₹100 to ₹120, while premium varieties are priced between ₹300 to ₹350.

The company’s sales have exhibited substantial growth over the fiscal years, with revenues reaching ₹1.3 crore in FY 20-21, doubling to ₹2.6 crore in FY 21-22, and further increasing to ₹4 crore in FY 22-23. Projected sales for FY 23-24 are anticipated to range between ₹6 crore to ₹9 crore.

Its monthly sales for June 2023 amounted to ₹55 lakh, followed by ₹18 lakh in July, and ₹35 lakh in August and ₹35 lakh September 2023. Sales are divided between domestic and international markets, with domestic sales accounting for 65% of the total revenue, while international sales contribute 35%.

The equity structure of Honey Twigs is divided among key stakeholders as follows: 

Paras Fatnani – 36%

Jigar Mehta – 36%

Prafull Dwivedi – 5%

Engels – 10%

Strategic Investors – 13%

What Problem Do They Solve?

Honey Twigs, a Delhi-based company, has revolutionized the way honey is enjoyed. Founded by Jigar Mehta, the company aims to transform honey into a trendy, healthy snack. They ensure each serving is responsibly harvested and meticulously tested, with zero added sugar or additives. 

Honey Twigs come in single-serve teaspoons, making them perfect for on-the-go snacking. They offer a variety of flavours, including Himalayan honey, natural litchi honey, cinnamon-infused honey, vanilla-infused honey, lemon-infused honey, turmeric-infused honey, and ginger-infused honey. With options to suit every palate, Honey Twigs offers a convenient and mess-free experience for enjoying honey anytime, anywhere.