By Introduction
Today, we’ll talk about a vibrant business startup that is utilizing a print-on-demand model to cater to the fashion requirements of India’s Gen Z population. The business is expanding rapidly and creating ripples in the industry thanks to its remarkable development trajectory. Introduce yourself to Archana Bhardwaj, a talented founder who is driven to build the hip international brand “Beryl & Kartel”. So, let’s dive in.
The Founder of the Beryl & Kartel
Archana Bhardwaj, a renowned founder of Beryl & Kartel, is a strong advocate for equality and empathy. With an MBA in marketing, she has ventured into technical content writing and has made a positive impact on her team and clients. Her vision is to be independent and leave a lasting legacy, and she continues to help clients when they need assistance. Beryl & Kartel caters to the trendy needs of GenZ fashion.
The Mission, Vision and Scope of the Company
The startup Beryl & Kartel aims to tap into the GenZ clothing demand, which is inspired by in-trend catchy fashion. With a total Indian population of 140.75 crore, 50% of the population is under 25, as per the revised 2022 Population prospects of the United Nations. The company’s scope is a simple print-on-demand business with the latest dynamic designs available online. The mission is to meet GenZ’s evolving style demands, establish a global trendsetter in fashion.
How did the Concept get started?
The idea of print-on-demand originated in India, and as it spread, the entrepreneurs realized their passion for the industry. They connected with fun-loving, style-conscious youth, aiming to bring joy through their designs.
Reach, Revenue & Expansion Plan
The company, which started operations in July, has clients in metro cities and celebrities who are fond of their products. It has crossed over 2 lakh revenue in retail, generating 40-45% margins. The business plans to expand into tier 2 and 3 cities, utilize marketing, exhibitions, and enter international markets.
Foolproof Strategy & Future Projections
Beryl & Kartel aims to be a beloved global and national brand, surpassing growth expectations with a robust strategy.
Conclusion: A tale of elegance, empowerment, and ambition!
India’s growing Gen Z fashion industry was leveraged by Beryl & Kartel, whose path epitomizes creativity and entrepreneurship. Their goal of offering modern, dynamic designs through print-on-demand has been successful under Archana Bhardwaj’s leadership, resulting in remarkable income and plans for international growth. It’s an inspiring tale of elegance, empowerment, and ambition.
