One of the most significant brand transitions to a digital, first world is the use of artificial intelligence to change the narrative of the brand in advertising and media.
Storytelling in a Different Manner for a New Year
For Home Credit India, New Year means a new story to be told, which is precisely what the campaign Sapno Ka Naya Saal does. It does so by mirroring the difficulties and dreams of ordinary Indians.
How Does the AI-Led New Year Campaign Stand Out?
The main thing that made this campaign so powerful was the fact that AI helped the creativity instead of just replacing human feelings. The AI-produced video depicts a delivery executive, a student, a small business owner and an entrepreneur, each of them in a moment of struggle at the end of the year.
Redefining Festive Branding with AI
Home Credit India breaks from tradition with its festive advertising that employs an AI-driven, centric storytelling approach in a digital-first campaign
A Strong Digital Presence
Sapno Ka Naya Saal is the first digital campaign that has been launched across several online platforms to capture the attention of the tech-savvy youth.
Brand Vision Behind the Campaign
With this campaign, Home Credit India is reasserting its promise to be there for the customers’ everyday dream, whether it is fixing a broken phone, starting a small business, or simply upgrading one’s lifestyle. The brand is presenting itself as a reliable financial partner, a source of help, when people want to turn their New Year resolutions into tangible results.
FAQ(Frequently Asked Questions)
1. What is Home Credit India’s Sapno Ka Naya Saal campaign?
Sapno Ka Naya Saal is Home Credit India’s Led New Year Campaign that leverages AI-driven storytelling to illustrate the real-life aspirations of people and how easy-to-understand and straightforward financial solutions can be the way to make New Year dreams come true.
2. How does AI play a role in this New Year campaign?
AI helps in the generation of touching, easy-to-relate narratives of ordinary people. The tech upgrader of the stories combines different scenarios of life into one smooth digital film thus, making the festive branding more valuable and in tune with the present times.
3. Why is this campaign important for advertising and media?
The project demonstrates the use of AI in advertising and media to radically change festive branding by the use of innovation and human emotions that together create a new standard for digital-first, purpose-driven marketing.
AI in Advertising and Media: ‘Sapno Ka Naya Saal’: Home Credit India uses AI Led New Year Campaign to redefine festive branding