Meesho is expanding its AI capabilities with the rollout of Meesho’s vernacular AI voice agents, aiming to bring millions of new users—especially first-time internet shoppers- into India’s thriving digital commerce ecosystem. As the company prepares for its upcoming IPO, this move highlights its commitment to accessibility, inclusivity, and AI-driven customer support.
AI Voice Agents for Bharat: Making E-Commerce Truly Vernacular
The new AI agents will offer voice support in multiple Indian languages, enabling users unfamiliar with English or text-heavy apps to shop comfortably.
According to Analytics India Magazine, these AI-powered agents will answer queries, assist with returns, and guide new shoppers through the ordering process — fully in their local language.
Key capabilities include:
- Natural speech understanding
- Multilingual support across major Indic languages
- Automated onboarding for new users
- Faster resolution for common queries
- A more intuitive shopping experience for regional audiences
This aligns perfectly with rising AI innovation in India and Meesho’s mission to democratize online shopping
A Strategic Move Ahead of Meesho’s IPO
As Meesho gears up for its IPO, the expansion of AI-driven business solutions signals a focus on scalability and operational efficiency.
Trusted Fact: India has over 500 million non-English internet users, according to a Google-KPMG report – showing massive demand for vernacular-first digital services.
With Artificial Intelligence insights powering customer support, Meesho is ensuring regional shoppers feel comfortable, confident, and empowered.
FAQ (Frequently Asked Questions)
1. What is the primary function of the AI voice agent?
The primary function of an AI voice agent is to automatically understand and respond to customer queries, handle routine calls, and complete tasks such as confirmations, reminders, updates, or troubleshooting without human intervention. It improves call efficiency while maintaining natural, human-like communication.
2. What languages does the AI voice agent support?
Most AI voice agents support multiple languages, including English, Hindi, and major regional languages, enabling them to communicate naturally with diverse customer groups. The exact list varies by platform, but multilingual support is a core feature of modern voice AI systems.
3. How many calls does the voice bot handle daily?
A well-scaled AI voice bot can handle thousands of calls per day, managing high volumes instantly without wait times. It can operate 24/7, making it capable of handling far more calls than human agents alone.
Meesho’s vernacular AI voice agents to support millions of new users across regional languages