Flipkart acquired Minivet AI: Flipkart, an Indian e-commerce company, has bought a majority stake in Minivet AI, an AI startup based in Bengaluru. This was a planned move to give Flipkart more of an advantage in technology. The move shows that Flipkart wants to use the most advanced AI tools to make personalised shopping experiences better for millions of users on its platform.
The public was not told about the deal’s financial terms.
According to people who work in the industry, the purchase is one of Flipkart’s biggest tech-driven investments this year. People who know about this say that Flipkart will use Minivet AI’s unique technology in many parts of its business that interact with customers. The company will focus on recommendation engines, search customisation, and smart insights that help guess what customers want.
Minivet AI is working on more advanced models that can read human behaviour with a lot of accuracy.
Flipkart’s goal is to make online shopping more fun and easier to understand by bringing this technology and skill in-house. For customers, this could mean better product recommendations, faster finds of relevant things, and easier overall browsing.
Leaders from both businesses were hopeful about the relationship.
Flipkart’s leaders think that AI will be very important in the future of e-commerce. They believe that it will help the company stay competitive as rivals who are also putting money into AI and personalised services put more pressure on them. The people who started Minivet AI are likely to work for Flipkart’s tech team, where they will keep working on new ways to use AI in retail.
Analysts point out that in a digital marketplace that changes quickly, businesses that can learn more about and anticipate customer wants get a big advantage. With this purchase, Flipkart wants to not only improve what it already has but also make sure its platform is ready for the future with AI solutions that can grow with the company.
With Minivet AI acquisition, Flipkart aims to leverage AI for personalised shopping experiences