Google has officially launched the ‘Try It On’ feature powered by Artificial Intelligence (AI) to Indian consumers. This allows shoppers to see what clothes would look like on their own bodies without needing to physically go into a fitting room. To accomplish this, Google utilises state-of-the-art generative AI technology to fit clothes on real human models that are similar to the shoppers’ own bodies; thereby providing shoppers with a much better indication of how the clothing will fit them personally, how the clothing looks and what their style may be.
The launch of this service is expected to transform the way fashion is purchased and therefore it will aid in reducing the return rate of products and increase the convenience of users when shopping online for fashion in India.
How the ‘Try It On’ feature works
Google’s AI system uses diffusion-based generative model technology to create clothing fits for different body shapes. The following is how a typical user will experience the process:
- Select a Product
When browsing through the list of eligible clothing products in Google Shopping, users will see a button that says “Try It On.”
- Take Your Picture
Users can take a photograph of themselves showing their unique body shape, size, skin tone, height, etc. By doing this, users can choose a human model that is closest to the user’s shape.
- See an Accurate Preview of How the Clothing Will Fit Users
Using advanced AI technologies, Google can accurately show how the clothing is going to look on the user’s body, including how the fabric drapes on and off of their body, how it is lit, and how the clothing is going to stretch while fitting correctly. It is also possible to see how the clothing responds to normal human movement.
Overall, Google will give shoppers an experience that feels much more realistic than just looking at flat product photographs.
Impact on Indian Consumers
Better Decision-Making: The uncertainty of purchasing clothing online causes shoppers to rely on guesswork. The Virtual Try-On feature allows you to see how fabrics move and act on real bodies similar to yours; hence, more viable options become available for consumers accordingly.
Decrease Returns: A large number of online returns occur because they do not fit as expected. The Virtual Try-On reduces this risk.
More Inclusive Apparel: Google offers multiple model types for virtual trial, which means greater availability of model representation for shoppers.
FAQ (Frequently Asked Questions)
1) Does Virtual Try-On work with all clothing brands?
At this time, the Virtual Try-On feature is only available for select fashion brands through the Google Shopping service. More brands will be available as the feature expands.
2) Do I need to upload a photo to utilise the tool?
No, the tool does not require your photo. Instead, you select a pre-designed model representing your body type.
3) Are you able to utilise this feature on the Google App?
Yes, while Virtual Try-On can be accessed through the Google Shopping Tab on the Google App. Depending on which brands are available.
Shop Smarter in India with Google Try It On-AI Shows How Clothes Fit on You Instantly