Vold Energy Drink has raised ₹10 lakh from Shark Tank India Season 3. Aman Gupta invested in this startup. Pitcher made an ask of ₹50 lakh for 2% equity. And the deal was done with ₹10 lakh for 10% Equity + ₹40 lakh Debt @3% Royalty until ₹40 lakh is recouped.
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About the Vold Energy Drink:
As highlighted in the Shark Tank India business pitch, Vold Energy Drink, akin to other energy beverages, provides instant energy upon consumption. Users experience a surge in energy levels, feeling refreshed immediately after drinking it.
This energy drink has been made according to the taste of the people of India. Their website states that it is a non-alcoholic beverage and also contains vital minerals and vitamins like B3, B5, B6 & B12, etc.
About the Founders:
The founder of the company is Devesh Bochre. In the business pitch of Vold Energy Drink, the owner mentioned arriving from Ahmednagar via a car specifically designed for branding and marketing purposes for his business.
To transform his business into a prominent brand, the owner of Vold Energy Drink devised a marketing strategy involving a specially designed car to promote the brand. Entranced by the concept of an energy drink business, he utilized his unique branding techniques, which prompted many individuals to spread the word by capturing photos. Khushal, the business pitcher, impressed the Shark judges with his innovative approach.
Vold Energy Drink Business Statistics:
The Energy Drink is sold for ₹60 and its cost is ₹28, Price To Retailer – ₹48 to ₹50. Vold Energy Drink’s gross margin is 38% and its net margin is 25%. The Energy Drink market is worth ₹3500 crore.
Investors had told him that at least ₹ 30 lakh would be spent in the budget because the quantity was ₹ 3 lakh. In that, he got rejected by 27 companies. But he got a response from the business of Gujarat and his work started from there.
He took ₹ 5 lakh from his father, of which ₹ 4 lakh went into stock and ₹ 1 lakh he invested in improving the car, in which it gets marketed. The sales billed to distributors totalled ₹43 lakh. In April 2023, sales reached ₹1.5 lakh, followed by ₹3.5 lakh in May, ₹5.2 lakh in June, and ₹3 lakh in July. September sales are projected to reach ₹6 lakh.
The Business Vision of Vold Energy Drink:
Vold Energy Drink aspires to achieve renown as the go-to energy brand accessible in every corner of India.
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